This Guide, “There’s More to Marketing than Meets the Eye” describes the elements that highly successful refractive practices employ in their advertising, sales and public relations. The guide has been compiled using data from the past 5 years of tracking results in both successful and less stellar practices and presents a realistic view of how one can achieve success in marketing elective procedures.

We ask for your contact information so we can see who is viewing the guide and follow up to answer additional questions that usually result from viewing it. We hope you find this information helpful and look forward to assisting you, if needed, in the future.

If you would like to know about upcoming webinars, please email Brandi Musgrave at


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